What’s a Freddo?

Coffee brings people together

Two people sharing a WAF box with two Freddos, bougatsa and chocolates

Day Night At Home

Enter WAF?

The idea

From first coffee
to last round.
And back to yours.

We’ll change everything you ever thought you knew about coffee.

Three ways to meet

Day

Bright black.
Coffee in full view.

Clean white light, an open counter and the Freddo at the centre of the conversation.

Night

The lights soften.
The room changes.

The same counter becomes a tiny cocktail bar. Espresso stays. The evening opens up.

At Home

The occasion
comes with you.

Two Freddos, two bougatsa and two chocolates—packed as one invitation to share.

The shared box

Made for the space
between people.

No endless menu. No over-designed ceremony. Just a beautifully considered coffee experience that arrives ready to give, receive and share.

2 × Freddos 2 × Bougatsa 2 × Chocolates

The Freddo, reimagined

Built for every
kind of together.

The WAF Original, Thyme Honey Cloud and Sesame and Orange Freddo

Day

Signature Freddos

Clean, cold and unmistakably coffee.

Midnight Freddo, Bottle and Little Freddo, and Mastiha Freddo Spritz

Night

Freddo after dark

Coffee moves into the evening.

The WAF home delivery range

At Home

The experience, delivered

Unbox the occasion. Share the rest.

All the excitement
of something new.

Still close enough to family comforts.

Warm WAF flatbread with olive oil and sea salt, served on a black sharing plate and packed in a takeaway box

A man and woman in casual clothes and black WAF aprons at the warmly lit evening counter

The black WAF shopfront in daylight with pavement tables

Wide view of the black café with banquette seating and counter stools

Daylight falling across the café window seating and black banquette

A barista making coffee while talking to a customer across an open counter

Three signature Freddos with their names, glassware and WAF branding

Three warm Greek-inspired WAF drinks with their names

Three experimental Freddo cocktails including a bottled beer and small coffee chaser

Three branded WAF delivery concepts with Freddos, pastries and chocolate

Fluffy white flatbread served with olive oil and sea salt for eating in and delivery

The café counter transformed into a warm cocktail bar with the drinks cabinet open

An angled evening view of the WAF shopfront, illuminated cup sign and pavement tables

People drinking outside WAF beside freestanding pyramid patio heaters

An acoustic guitarist inside the open café window with listeners sitting by the kerb

A summer gathering at café tables along the pavement with the cobbled road largely clear

Gallery The WAF vision in 15 frames

The WAF story

What’s a Freddo?

Coffee brings people together. Day, night and at home.

Good coffee. Shared.

Take a little WAF home.

Three customers exploring the WAF recipe book together at the coffee counter

The recipe book

The WAF Way

Nine signature recipes, the techniques behind them, and Greek moments worth sharing.

20 pages · Development edition · PDF · 7.8 MB

Download the book

Customers sharing Greek street-life postcards at the WAF counter

The postcard collection

A little Greece.
A note from you.

Six everyday coffee moments, with writable backs and a little WAF know-how. Keep one. Send one.

6 postcards · Fronts & backs · PDF · 5.7 MB

Download the postcards

Prefer something to hold? Collect the printed book and postcards with loyalty stamps in the shop.

The experience

Come closer.
Make it yours.

Smell the ingredients. Try a little chocolate. Measure, blend and finish a Freddo together. We share the care behind the coffee, and the know-how to make it at home.

Explore the experience

Three customers and a WAF coffee chef finishing milk, chocolate and honey Freddos together

A WAF barista pouring an amber infusion into iced coffee beside orange peel and thyme

The experience Discover. Make. Share.

A chef’s approach

Every ingredient.
A reason to be here.

Aprons on. Flavours considered. Watch us build your coffee with orange, herbs and honey, and discover what each ingredient brings to the cup.

Coming soon

Be there for
the first pour.

Keep me close↗ Investor interest ↗